#1CASE STUDY
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LB Light Blue Pantone 2192
LB Light Blue Pantone 2192
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Established in 1959, Lindsay Blee has grown from a humble bunker broker to a trusted physical supplier, trader, and broker of marine fuels across the globe.
Brief
The management of Lindsay Blee wanted a new corporate digital image. Their previous website had become more of an information page and no longer adequately communicated their professional identity.
Process
Lindsay Blee had previously used Studio Stanley on a number of occasions and so were accustomed to how each other liked to work.
Studio Stanley spent a lot of time at the outset listening to Lindsay Blee’s requirements and, consequently, decided to bring in a copywriter to help craft their website messaging. This entailed a number of meetings to determine the structure of the website, the keywords, and the images which would complement the messaging.
Once the website copy was in a suitably advanced state, Studio Stanley engaged a website developer to build the framework and provide Lindsay Blee with a visual reference, to enable them to see how the website would work in practise.
Throughout the website creation process, Studio Stanley was the constant link between the third parties (copywriter and website developer) and Lindsay Blee, to address client concerns and ensure that that the project kept moving forwards towards delivery.
We are delighted with our new corporate digital image – it does exactly what we had set out in our brief...and more! Mark took considerable time to understand our brief and to really listen to our feedback. This meant that he managed to translate our ‘Less is More’ philosophy onto the page with the minimum of fuss and the maximum impact.