Many businesses struggle to stand out in today’s densely crowded marketplace.
Studio Stanley specialises in creating branding that will get you remembered by your core audience which in turn will generate more leads that turn into clients.
How do you stand out? The first thing to point out is that all your selling must focus on your customers.
Now that seems obvious, but most of the marketing out there is about businesses primarily explaining and promoting their services or products.
Of course, you do have to talk about what you offer, but your potential customers are actually looking for solutions to their problems.
They are searching for businesses that will provide answers to their needs.
What do your customers want?
That is the crucial question and it’s imperative that you think like and understand your customers.
There are different ways of doing this: personas are one approach – fictional characters, which you create in order to represent the different user types that will benefit from your service or product.
Another way is to analyse (asking is a good idea!) why your best clients use you and then take this information into your marketing.
Bringing it all together
Once you have a good idea of your customers’ challenges, you can create branding, both visually and verbally, that speaks to your target market and shows them clearly, concisely, and persuasively that you can solve their problem.
If you need help with your branding why not take advantage of my diagnostic input and let’s work together to bring your brand back to full financial health.
Following on from the last blog which looked at the history and development of typefaces (and two in particular, Johnston and Gill Sans), over the years Going underground and off to war, we delve a little deeper into what typeface might suit your business best.